Public opinion surveys
Travel Weekly's core objective was to glean editorial content from our quality data, which we provided on a weekly basis, as part of an on-going partnership.
We conducted 500 online interviews with a representative sample of the British population each weekend. We provided the client with results and top line headlines each Monday morning ready for inclusion in their Wednesday publication.
Fast turnaround and close client liaison enabled us to give hot-off-the-press figures to support Travel Weekly's headlining articles, as well as standalone sound bites, to provide front line industry staff with the up-to-date information they needed.
Topics have included:
- Holidaying in the UK
- Compensation for airline delays
- Priorities for family holidays overseas
- Effects of review sites on holiday bookings
- Consumer confidence and spending plans for 2013
+44 (0)1434 611164
Ian Taylor, Executive Editor, Travel Weekly Group
“Panelbase undertakes a weekly online survey for Travel Weekly, to test public opinion on the hot topics in travel and tourism. Panelbase turns the results around quickly and reliably, and its output is clear and accurate. I find Panelbase extraordinarily helpful - happy to accommodate last-minute changes and flexible when deadlines have to stretch. I can happily recommend Panelbase to others.””